Can MultiPub provide me with P&L for my marketing efforts?

Yes, the MultiPub Promotion Analysis reports can be generated by a variety of criteria and will tell you the profitability of your promotions.  The Promotion set-up includes the ability to enter the projected and actual costs for your promotion.  You can then anzlyze the promotions to see how much money was spent for every dollar earned in sales.

Can MultiPub tell me the success of a list?

Yes, the MultiPub Promotion Analysis reports allow you to analyze how a list has performed, both on a specific promotion and over time.  This includes analysis of lists regardless of the type of promotion, i.e. e-mail marketing, direct mail, and telemarketing.

What is the structure of the MultiPub keycode?

The MultiPub keycode structure is much more advanced than that of our competitors.  Of course you may use your own coding structure, if desired, in this 11-character field, or you may use the MultiPub structure.  MultiPub separates the List from the Effort (field representing a specific promotion or use of that list).  We also indicate the product, the rate, the package, and the plan.  Then the analysis reports can sub-total by virtually any criteria. 

What is I like to view my reports in Excel?

Virtually every MultiPub report includes the option to export the raw data to Excel in addition to a printed report. This allows you access to the MultiPub business logic for complex calculations; however, you have access to the data for your own sorting, sub-totaling, or creating a pivot table.

Does MultiPub offer any dashboards for a quick snapshot view of key metrics?

Yes, MultiPub offers dashboards for a quick graphical view of any key data you wish to see.

 

 

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